Embrace Transparency to Transform Your Business

The business world has become more transparent because of technology and this has some organizations shaking in their boots. It may seem like the safe bet to avoid the uncomfortable exposure that technologies like smartphones and social media have brought us, but what if embracing transparency could be your strongest ally?


The internet and widespread use of smartphones have greatly increased transparency in the business world. Information about fostering transparency and creating open cultures is easy to find.

Ben Landers, President and CEO of marketing consultancy Blue Corona, recently wrote an interesting article for Forbes acknowledging this shift toward transparency and how this can make business leaders nervous. Many executives in 2016 advanced in their careers via a “head down - do your work” model, where information is proprietary to the senior leadership team. The model has shifted, in part because of younger generations entering the workforce and in part because of the rise in availability of information.

Let’s look at Glassdoor, a job listing site with a twist. This company allows readers access to company reviews and salaries from people who have worked there. Some reviews are great and some are scathing. It gives readers a peek into a company’s culture -- a view that rarely happens. In reference to this type of transparency, Landers wrote:

“It’s time to deal with discomfort head on because the world will never go back to the way it once was.” 


At Waggl, we believe transparency is transforming business and we embrace that change. Like Glassdoor, we promote external transparency in the workplace and foster transparency internally by helping companies understand real-time insights from their greatest asset; their people.

Landers makes another interesting point about how a company's website blog eventually turns into a PR channel where awards and achievements are noted and executives write about the culture. It’s a controlled channel where the company is writing about the company, from a 'top down' approach. Meanwhile, Glassdoor and Waggl offer transparent channels where stakeholders share perspectives, insight, and ideas to impact business.

People are voicing how they feel about where they work and those with decision-making authority are taking notice. 


Landers used this transparent shift to improve business. In his article, he explains that a negative review on Glassdoor caused him to consider a positive change. To summarize, open and transparent cultures are important -- both to employees’ connection to what they do every day and to the bottom line.

To learn more creating a transparent workplace, contact us.